Seba Correa

Hi, I’m Seba. I design and build stores, interfaces and admin tools, mostly on NetSuite and Shopify. Co-founder and CCO at BrokenRubik.

Latest clients

Lab

Coming soon: the side projects I build on my own time.

Writing

All writing

  1. Faceted Search & Navigation: SEO and UX Best Practices

    Filters that help people find things without wrecking SEO.

    On BrokenRubik

  2. How a SuiteCommerce theme project comes to life

    From the first brief to launch, step by step.

    On BrokenRubik

  3. SuiteCommerce theme stories: real client results

    Patterns that repeat across years of storefront projects.

    On BrokenRubik

  4. The business case for SuiteCommerce theme customization

    Why a storefront’s design is a business decision.

    On BrokenRubik

Now

Designing more than ever. Vibe coding turns an idea into a working page in an afternoon, so making got cheap. Deciding what deserves to exist did not.

Sharpening SEO: rankings, page speed and site structure for the e-commerce clients I work with.

Exploring what AI changes for companies that run on NetSuite: assistants that read the ERP, skills that write down how a business works, interfaces that build themselves and still need someone to say no.